Health Explainers
Developed for GoodRx to be a thought leader in the healthcare space by creating engaging, high-quality video content that educates, informs, and empowers consumers to make smarter healthcare decisions, while also growing brand awareness and strengthening GoodRx’s presence in the industry.
GoodRxperts
GoodRxperts is a video format built to make healthcare feel understandable, actionable, and human. The concept centered on elevating our in-house clinical and pharmacy experts as on-camera talent, turning internal expertise into a scalable, trusted media engine. Each episode translated complex medical topics into clear, accessible guidance, layered with practical cost-saving insights that reflected how people actually navigate care.
The result was a repeatable series that strengthened brand trust, reinforced authority, and made high-quality healthcare guidance feel approachable rather than overwhelming.
Health Docs
Various Health Docs were designed to move beyond information and into lived experience. These films centered real people navigating real health journeys, capturing the emotional, financial, and systemic complexities that don’t show up in a search result.
From a brand perspective, the value was twofold: deeper trust and differentiated authority. Documentary storytelling allowed us to pair personal narrative with expert context, reinforcing credibility without sacrificing empathy.
How Does It Feel?
How Does It Feel was a repeatable, patient-led series built around a simple but powerful premise: what does the same diagnosis or health event actually feel like from multiple perspectives?
Each episode brought together 3-6 individuals to share their lived experience, unfiltered, nuanced, and often surprisingly different.
Your RxGuide
Your RxGuide was a short-form, pharmacist-led video series designed to make medication guidance clear, practical, and immediately useful. Each two-minute episode focused on a single prescription—covering what it’s for, how to take it correctly, common side effects, and smart cost considerations.
By featuring our in-house pharmacists as on-camera experts, the format turned clinical credibility into a scalable content engine. The tone was direct and reassuring—stripping away jargon while maintaining medical accuracy—so viewers could leave with real clarity in just a few minutes.